We’ve got a knack for FINANCE
So look no further – you’ve just found the financial services marketing chops you’ve been searching for.
We’re not like your regular old financial services marketing agency
We do things differently and think differently, because that’s a part of our core values and the type of marketing agency we’re building. We help a variety of financial services companies achieve their marketing wildest dreams.
From financial advisors, to wealth managers, banks, private equity, investment banks, VCs, FinTech companies and beyond.
“Axle Eight is without a doubt the best marketing agency I’ve had an opportunity to work with. I’ve been running businesses and marketing departments for over 10 years and I’ve heard my fair share of overpromises that resulted in major disappointments. Not with this team. I highly recommend them, as long as you don’t take their time away from me! :)”
REAL ROI FOR FINANCE COMPANIES
Registered Investment Advisor Marketing
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- We put a large focus on developing content that not only embodied the unique voice and tone they wanted to achieve, but tied to an overall SEO strategy that would bring their specific target audience to their website – and it worked!
- We did tailored keyword research, charted out the targeted content we wanted to create that we knew would rank, and built out the full SEO strategy and content calendar.
- We were able to take their originating monthly organic website traffic of the low 100s each month and grow that into the thousands every month, a 1,091% increase in monthly visitors to their site based on the new content and SEO strategy that was created.
Alternative Financing Marketing Agency
- In just 45 days, Axle Eight was able to reduce their cost per acquisition by 75%.
- With the same budget, we were able to hugely increase the volume of pre-qualified leads by 1,470+ each month (a 4.5X increase) without them needing to change their monthly budget at all.
- We did this by creating enhanced lookalike audiences that more closely optimized off their ideal target persona who would prequalify. We also created video ads where we achieved high engagement then retargeted those highly engaged video watchers in lower-funnel ads to pull them all the way through the funnel.
Marketing for an Investment Fund for Accredited Investors
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- We worked with them to develop all of their user personas and created custom workflows and email copy for each different persona within HubSpot. These leads were nurtured to perform specific CTAs which would influence Lead Scoring + readiness to get the sales team involved.
- Email workflow open rates increased enormously across the board by 55% and click rates by 108%.
- Built in AI capabilities within email workflows. Sixth Sense Integration.
- We also created an entire process for targeting thousands of individuals on LinkedIn, creating a 3 part email series that went out to new small groups of these individuals each week which equated to a 325% increase in new leads from the previous year.
FinTech Platform Marketing
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- Developed B2B referral partnerships and grew referral leads 18% month over month through email nurture automations
- Their Facebook and Instagram ad cost per lead and cost per registration was on an upward trajectory and becoming too costly to obtain a return on ad spend. When we took over their paid media management we were able to decrease their cost per registration by 300-400%, adding an additional 250-800 new MQLs each month to their sales funnel.
- All new ad creative
- New landing pages (+A/B testing)
- New ad copy
- New targeting parameters
- Lookalike audience implementation
- Retargeting
LET'S WORK TOGETHER
Companies across the U.S. choose to work with Axle Eight because they need a team with knowledge of the financial services industry and a proven track record for success. Reach out for more information and to schedule a call.