Privacy Policy

Last updated June 6, 2022

At Axle Eight, LLC., our Site and Services are designed with your privacy in mind and we are committed to maintaining privacy protections for our users. We only collect data that is necessary and relevant to providing you with our Services and improving our Services. You should always know exactly what data we collect from you and how we use it. You should always have control over this access too, so you can remove it at any time. We provide you with the tools to decide what information to share with us and provide you with quick and simple ways to get in touch with us.

In the following Privacy Policy, we outline the:

Axle Eight, Inc. (known collectively after as “Company”, “we”, “us”, and “our”) and the Axleeight.com Website (known collectively hereafter as “Website” or “Site” ) and all associated Services (known collectively hereafter as “Service” or “Services”) is committed to maintaining robust privacy protections for its users. “You” refers to you, as a user of the Website. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions.

1. User Consent.

1.1 User Consent

By accessing our Website and any of its associated Services, you hereby agree to the terms of this Privacy Policy and Terms of Use.

Furthermore, by submitting Personal Data through our Site or Services either directly to us or through one of our third party affiliates or program partners, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

If you do not agree to the terms, do not access this Website. By accessing this Website, you’re giving your consent that allows us to collect, store, use and in some cases disclosure your personal information as described in this Privacy Policy.

1.2 Child use of our Site and Services

We do not intentionally gather Personal Data from visitors who are under the age of 13. You may not access or use the Site or Services if you are not at least 13 years old.

1.3 For Users that Access our Site or Services Outside of the United States

Your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country.

1.4 The Types of Data We Collect

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes information that you voluntarily share with us on the website.

2. Information You Share With Us

2.3 Newsletters & Other Email Communications

Types of Email Communications

When you signup for the Axle Eight newsletters, e-books and other digital resources, you are opting in to receive basic communications from us on a periodic basis. Examples of the types of emails you may receive are newsletters, promotions, and email designed to gather your feedback on our service.

Newsletters

You may also have opted-in to receiving newsletters from us.

Our newsletters and distribution lists are hosted using a Third Party Service Provider. Take a look at Section 6 below, if you wish to find out which companies and which third parties we use across our Services.

These newsletters allow us to send emails to thousands of subscribers and have access to certain statistics such as how many people are opening our emails and what people are mostly clicking on. They allow us to improve the kind of content we are emailing and help us keep in touch with our subscribers about Axle Eight updates or new releases.

Unsubscribing from Email Communications

You can quickly and easily unsubscribe to any email at any time, using the unsubscribe links included inside the email. You always have the choice of whether you’d like to unsubscribe from some, or all email communication from us. In the case that you wish to subscribe from all email communications, understand that you may still receive transactional emails from us that update you on the status of your subscription or billing details. Upon unsubscribing from any type of email, you will immediately stop receiving those types of emails from us.

If you wish, you can request that we delete your information from our database by emailing info@axleeight.com. We will fulfill this request within 30 days.

Personally Identifiable Information

Third Party Email Providers can store some personally identifiable information, although we try to keep this to a minimum by only asking for your first name and email address. To ensure your safety, we will always ask for you to opt-in to any newsletter communication that you wish to receive.

Upon signing up, we may also ask that you double-opt in to receive communications from us. So that when you first enter your name and email, we’ll send you a message to double-check that you wish to subscribe. This email contains a confirmation link you’ll need to click before we start sending you any emails.

We dislike spam as much as you do and we will never sell-on or share your email address to an advertiser or third party.

4. Additional Information We Receive About You

4.1 Information Collected Via Technology

To make our Site and Services more useful to you, we may also obtain information about you from other sources or technology providers. These sources are detailed below:

4.2 Analytics

Axle Eight uses analytical data to see how people are interacting with our Site and Services. We utilise Third Party Service Providers with this capability to allow us to improve the kind of content and functionality we provide.

We also use analytics to measure the effectiveness of our advertising. We serve advertising promoting our site on third party platforms. The analytics shows us when an advert has been successful in leading to a signup or new subscription on our Site or Service. You can review our list of Third Party Service Providers, in section 9.

4.3 Log Data

Each time you visit our Site we may automatically collect the following information:

4.4 Use of Cookies

Cookies, which can be small text files sent by your computer each time you visit our website, or similar technologies to capture log data.

We also use cookies in conjunction with our adv and URL information to gather information regarding the date and time of your visit and the content or information for which you viewed.

We use tracking pixels (i.e. Google Analytics) to aid in measuring and tracking where our website traffic is coming from and to track the performance of our site. We have enabled data sharing to help improve Google’s products and services. The data sharing setting will also apply to authenticated visitation data collected by Google signals which is associated with Google user accounts.
We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. Persistent Cookies can be removed by following Internet browser help file directions.

Third-party vendors, including Google, Facebook, Instagram and Pinterest may show our ads on their sites or sites across the Internet. These third-party vendors, use cookies (often called “remarketing pixels” or just “pixels”) to serve ads based on your past visits to our Site. Information about how users can opt out of any of our third-party vendors’ use of cookies can be found by visiting their privacy settings. Our third party advertising vendors are listed below:

Alternatively, you can point opt out by visiting the Network Advertising Initiative opt-out page. You can learn more about our Third Party Vendors in section 9.

6. Information We May Share Or Disclose

6.1 Change of Ownership

In the event that we are involved in a bankruptcy, merger, acquisition, reorganisation, or sale of assets, your Personal Data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your Personal Data as transferred to the new entity.

6.2 With Vendors or Consultants

We may share information with vendors, consultants and other service providers who need access to such information to carry out work or perform services on our behalf.

6.3 Participation in Interactive Areas of our Site or Service or 3rd Party Social Media Sites

When you participate in the interactive areas of the Sites or interact with us on third party social media sites, certain information that you provide may be displayed publicly, such as your name, photos and other information you choose to provide.

6.4 Law and Public Interest

We limit the amount of personal information we obtain from you to provide the Services via our Websites. We reserve the right to use or disclose data in accordance with the law, regulation, legal process, or governmental request. This may be necessary to protect the safety of any person, to protect the integrity of our platform, including to help prevent spam, abuse, or malicious actors on our Services, to address fraud, security, or technical issues, or to protect our rights or rights of those who use our services. However, nothing in this Privacy Policy is intended to limit any legal challenge or objections that you may have to a third party’s, including a government’s, request to disclose your Personal Data.

6.5 Violation of Terms of Service

We may share or disclose some or all personal information if we believe your actions are inconsistent with our Terms of Use or other policies, or to protect the rights, property or safety of Axle Eight, Inc. or others.

6.6 Legal Subsidiaries

In the event that a new, legal subsidiary of Axle Eight is created, your personal information may be shared with that legal entity and this Privacy Policy will apply to your Personal Data as transferred to the new entity.

7. Use Of Information

7.1 General Use.

In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better.

We use your Personal Data in the following ways:

7.2 Creation of Anonymous Data.

We may create Anonymous Data records from Personal Data by excluding information (such as your name) that make the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. Company reserves the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in its sole discretion.

8. Managing Your Personal Information

8.1 Your Choices

We offer you choices regarding the collection, use, and sharing of your Personal Data. You always retain the right to ask access or delete this data at any time. Where necessary, you can also deactivate or close your account. We also provide you tools to object, restrict, or withdraw consent where applicable for the use of data you have provided to us. And we make the data you shared through our services portable, accessible and provide easy ways for you to contact us.

8.2 Accessing and/or Editing Your Account Information

You may access, update, correct or modify information about you at any time by logging into your online account and navigating to your user profile or by emailing us at info@axleeight.com.

8.2 Downloading, Requesting or Editing Your Data

If you are using Axle Eight, you may request to download your personal information at any time by emailing info@axleeight.com. In your request, you may specify the types of information you would like to download or receive including (but not limited to): basic contact information, email subscriptions, and all personally identifiable information. Understand that the export of your data may come in various formats (typically .zip or .csv file format) that may require additional processing in a word / excel processor in order to access or understand.

8.3 Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Axle Eight Site or Service.

8.4 Email and Newsletter Communications

We will periodically send you free newsletters and e-mails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly at info@axleeight.com.

Important Note: Despite your indicated e-mail preferences, we may send you service-related communication, transactional emails or notices of any updates to our Terms of Use or Privacy Policy.

8.5 Customized Campaigns or Promotional Communications

You may opt out of receiving our ads as part of a customized campaign conducted on third party social media sites, such as Facebook, by emailing us at info@axleeight.com.

You may opt out of receiving promotional communications from us by following the instructions in those communications or by emailing us at info@axleeight.com. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

9. Third Party Providers We Work With

9.1 Third Party Providers

We may provide links to or compatibility with other Website or applications. However, we are not responsible for the privacy practices employed by those Website or the information or content they contain.

Each provider has their own privacy policy, which can be found on their respective websites and which by subscribing or using our Services you agree to. We have made all reasonable efforts to keep this information up-to-date concerning the third parties we collaborate with. However, we cannot guarantee its accuracy or completeness, when referencing the current legal practices and policies of our Third Party service providers.

Google – Analytics and Remarketing

Google provides a variety of services to Axle Eight, its Site and Service. We use Google Analytics for users that visit the Site and Service to understand where they came from and track important metrics like site visits, time on site, and conversion sources. We have enabled data sharing to help improve Google’s products and services. The data sharing setting will also apply to authenticated visitation data collected by Google signals which is associated with Google user accounts. We use remarketing services from Google to show ads that promote our Service to visitors that have come to our Site. In total, we utilize the following services from Google:

The information is used to evaluate the use of our Site and Services, to compile reports on the activities, and to provide other related services for purposes of market research and customized design. Under no circumstances will your IP address be merged with any other Google data. The IP addresses are anonymised so that assignment is not possible (IP masking).

You can prevent the installation of the cookies in advance by configuring your browser software accordingly or object to the continued processing of your data with the cookies by clicking on the opt-out link. Please note that if you disable cookies, it will not be possible to fully take advantage of all of the features of our Services. You can also prevent Google from collecting and processing the data generated by the cookies and related to your usage (including your IP address) by downloading and installing this browser add-on. You can find more information on protecting your privacy in relation to Google Analytics on the Google Analytics website.

In some cases, we use multiple services and/or cookies from Google and external 3rd party services (like Facebook or other tools listed below) at the same time. For analytics purposes, this enhances our ability to track how advertising is performing on one platform (ex: Facebook), multiple platforms, or to see how the source of traffic to our site affects the long-term relationship we have with a particular user. For marketing purposes, utilizing Google’s remarketing pixel in conjunction with other services from Google or other 3rd Party Sources enhances our ability to target marketing advertising a very specific audience that may be interested in our products or services, or to retarget advertisements to users who have already visited our Sites or Services.
You can learn more about how Google uses data when you use our Site or Service at www.google.com/policies/privacy/partners/
You may opt out of Google products’ cookies and other remarketing tracking by visiting this link: https://tools.google.com/dlpage/gaoptout/

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize our Site and Service’s experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.
Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy at this link: https://www.hotjar.com/legal/policies/privacy

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link: https://www.hotjar.com/legal/compliance/opt-out

Facebook & Instagram: Analytics & Advertising

Facebook Analytics

We use Facebook Analytics to record events and understand how users are utilising our site. Third party analytics companies like Facebook, receive information from our Service and Site via a pixel that helps to provide measurement services and they reserve the right to utilise the information for ad targeting. Facebook also allow users to opt-out of which companies can utilise their information, by visiting the following link https://www.facebook.com/settings?tab=privacy

Facebook Pixel and Advertising

The Facebook pixel is integrated into our website’s code. This helps us ensure that the Facebook ads we initiate are displayed to Facebook users who have shown interest in our Services. In this way we know that our Facebook ads correspond to the potential interest of the respective user. It also allows us to track the actions of Facebook users after they have viewed or clicked on one of our Facebook ads. At the same time, it helps us track the conversion of the respective campaign for statistical, market-research and billing purposes. The following information is collected during its
use:

Information collected in this way is anonymous to us and therefore does not provide us with any information about the identity of the respective user.

Facebook Lookalike Audiences

In some cases, we use Facebook Advertising for serving adverts to some of our users who have opted-in to receiving communications from our Company, or who have subscribed to our newsletters, or who have signed up for or purchased our Services (as outlined in our Privacy Policy in section 8.5 Customized Campaigns or Promotional Communications). This type of advertising is called a Lookalike Audience. We use the option of developing Facebook lookalike audiences offered to us by Facebook. You can find more information about the Facebook Lookalike Audiences at: https://www.facebook.com/business/help/164749007013531?id=401668390442328

If you belong to the Facebook Lookalike Audience, we send your email address and your device’s ID to Facebook. You can object to this special data processing at any time by changing your Facebook settings at https://www.facebook.com/settings/?tab=ads or simply inform us that you no longer want this processing in the future.

Facebook and Digital Advertising Opt-Out

Facebook (and its subsidiaries including, but not limited to Instagram) adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through

Digital Advertising Alliance in the USA: http://www.aboutads.info/choices/

Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/

European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/

Or opt-out using your mobile device settings.

Instagram is owned by Facebook and Instagram advertising and targeting is managed through the Facebook advertising platform. We utilize Instagram advertising to serve advertisements to new users and/or visitors to our Site and Service. In some cases, we may utilize the same targeting and advertising parameters for Instagram as Facebook, including interest-based advertising and custom audiences.

To learn more about how data may be processed differently for Instagram vs. Facebook read more on the Instagram Data Policy: https://help.instagram.com/519522125107875?helpref=page_content
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanatio

11. Terms of Use

Our Services and Content have not been developed for and are not directed to children or individuals under the age of 18. You must also be old enough to consent to the processing of your Personal Data in your country.

12. Changes To Our Privacy Policy

The Company reserves the right to change this policy and our Terms of Service at any time. You should periodically check the Website and this privacy page for updates. You acknowledge and agree that it is your responsibility to check this page for updates and become aware of modifications.

13. Contact Us

If you have any questions regarding this Privacy Policy or the practices of this Website, please contact us by sending an email to info@axleeight.com.
Last Updated: This Privacy Policy was last updated on June 6, 2022.