You probably already know why the standard SEO best practices are important for your business. As best practice goes, you build your domain authority through backlink building, you do keyword research and then create quality content around those topics on a regular basis for your website. But did you know that video transcripts can help with SEO as well?
Search engines can’t easily parse and index audio content
Video transcription is a great way to improve how well your content will rank in search engines (SEO). Search engines cannot easily parse and index audio content, but they can parse text. Transcripts provide value by allowing keywords and phrases from your videos to be indexed and improve your ranking in search results. This really helps you maximize your ROI for your content strategy and SEO efforts.
In addition, longer videos are more likely to rank higher because there’s more keyword opportunity for the search engine to find. If you make sure you have good-quality, accurate transcriptions or all of your videos, they’re also more likely to be linked to, which helps with your backlink profile.
Video descriptions and brief summaries are also important for user experience. Doing this for each video transcript page on your site will make sure that everyone who views these pages sees these important pieces of information first thing on their screen instead of having scroll down or sort through long pages of text just trying to what they’re looking for.
Reach a wider audience by making your content accessible
It’s also important that your audience finds what they’re looking for when they come to your website or channel. A transcript also allows you to reach a broader audience by making your content accessible for people who are in places where they can’t watch the video because they’re at work or somewhere else where it isn’t appropriate (such as a class, or in a waiting room). Many people like to read transcripts while watching videos anyway—it allows them focus on one thing at a time, which helps keep their brain engaged.
Additionally, transcription makes videos fully accessible to those who are deaf or hard of hearing, as well as those who prefer reading over watching. It’s a really great way to make sure you are fully inclusive!
You open up more internal link-building opportunities on your website
When you start adding more content, such as video transcriptions, you open up more internal link-building opportunities on your website. If you’re publishing video content, you’ll most likely have related content on your website that viewers might be interested in reading or watching. By including links to these resources within the transcript of your video, you’re helping them find that content and engage with it.
Additionally, internal links are important for user experience and engagement. They increase the likelihood that a viewer will stay on your site longer because they are able to follow related topics throughout the site’s navigation structure without having to click over to another page (which would require an extra step).
Use videos to their full advantage for SEO
Video transcripts are a great way to improve your SEO and get more traffic. You provide more information about your videos to search engines, you reach a wider audience by making your content accessible, and you open up more internal link-building opportunities on your website. The best part is that it’s something you can do yourself and doesn’t require expert knowledge or complicated software! If you’re looking for more help on the SEO front from industry experts, don’t hesitate to reach out to our team at Axle Eight – we love working with brands who understand what quality content can do for their business.