We’ve got a knack for real estate

REAL RESULTS IN REAL ESTATE

Marketing for Real Estate Financing, Rent-to-own option

• They wanted to acquire more leads who pre-qualified for their rent-to-own program. In just 45 days, Axle Eight was able to reduce their cost per acquisition by 75%.
• With the same budget, we were able to hugely increase the volume of pre-qualified leads by 1,470+ each month (a 4.5X increase) without them needing to change their monthly budget at all.
• We did this by creating enhanced lookalike audiences that more closely optimized off their ideal target persona who would prequalify. We also created video ads where we achieved high engagement then retargeted those highly engaged video watchers in lower-funnel ads to pull them all the way through the funnel.

Marketing for Property Management Software

• Created a full-funnel strategy to identify less expensive longtail keyword phrases to target for on-page SEO and did separate keyword research to identify target keywords for Google Ad campaigns that could drive the highest return on ad spend.
• Used these keywords to develop an ad strategy and retargeting funnel that had a 15-22% CTR in a less competitive bidding environment, lowering customer acquisition cost by 40%.
• Used SEO specific keywords to re-do all the SERP metadata with an actual keyword strategy in mind, plus all our website’s on-page SEO content and framework.
• Crafted a content strategy and blog output process for getting more content on their site with specific keyword phrases in mind and process/documentation of how to create optimized content for their team’s copywriters.

Marketing for Residential Sale Leasebacks

• • Developed B2B referral partnerships with mortgage brokers and grew referral leads 18% month over month through email nurture automations
  • Their Facebook and Instagram ad cost per lead and  cost per registration was on an upward trajectory and becoming too costly to obtain a return on ad spend. When we took over their paid media management we were able to decrease their cost per registration by 300-400%, adding an additional 250-800 new MQLs each month to the sales funnel.
    • All new ad creative
    • New landing pages (+A/B testing)
    • New ad copy
    • New targeting parameters
    • Lookalike audience implementation
    • Retargeting

   

Marketing for 1031 Exchanges

• • We worked with them to develop all of their user personas and created custom workflows and email copy for each different persona within HubSpot. These leads were nurtured to perform specific CTAs which would influence Lead Scoring + readiness to get the sales team involved. 
  • Increased email workflow open rates across the board by 55% and click rates by 108%
  • Built in AI capabilities within email workflows. Sixth Sense Integration.
  • We also created an entire process for targeting thousands of individuals on LinkedIn, creating a 3 part email series that went out to new small groups of these individuals each week which equated to a 325% increase in new leads from the previous year.

Marketing for Property Management Company

• • Elite had been working with a different marketing agency who was managing their Google ads for a number of years, but they were not achieving their target return on ad spend for their non-branded campaigns.
  • Within the first quarter of Axle Eight taking over, we were able to increase their non-branded campaign return on ad spend by 39%, equating to thousands of dollars in direct booking revenue each month!
  • —Created new landing pages, enhancing the copy for existing ones, and optimizing each for conversion
  • –Removed high cost, low conversion keywords that were eating into budget such as queries containing highly competitive keywords such as “airbnb” and “vrbo”
  • –Added new negative keywords that eliminated much of the poor quality clicks they were receiving
  • –Enhanced sitelink strategy and built out market specific specials
  • We also became Elite’s go-to resource for all design needs that they had, including creating brochures, 1-pagers, postcards, pamphlets, Powerpoint presentations, magazine ads, and more. We were able to easily fulfill all of their department’s design needs from vacation rentals to long-term rentals and brokerage.